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Consumer Right No.1

Right to Equality in the Consumer Market and Protection Against Discriminatory Marketing Practices

What does this mean for the ordinary consumer?

Your right to free and unlimited access to goods and services

  • Suppliers are not permitted to limit access to goods and services.
  • Suppliers are not permitted to prioritise any consumer groups over others when marketing, selling or distributing their goods and services.

Your right to high-quality goods and services

  • Suppliers are not permitted to vary the quality of their goods and services in a discriminatory manner.
  • Consumers have the right to query the inferior quality of goods and services.

Your right to fair pricing of goods and services

  • Suppliers are not permitted to charge unfair prices for the same goods and services.
  • Consumers should be treated equally, irrespective of gender, race, socio-economic status or geographic location.

Your right to lodge complaints:

  • The Equality Court has jurisdiction in respect of alleged contraventions:
    • Proceedings may be instituted before an Equality Court.
    • Consumer complaints may be filed with the National Consumer Commission, the latter of which is required to refer such complaints to the Equality Court, if they appear to be valid.